News and Announcements
Volume 1 Issue 1 2025
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ARTICLE
A Study on the Impact of Perceived Trendiness on Consumers' Re-purchase Intention for Domestic Trendy Brands
Ping Xu,
Qiang Li,
Peng Hou,
Yingji Li
ARTICLE
The Future of Leadership in the Context of Artificial Intelligence and Automation: Navigating Ethical and Operational Challenges
Ebuka Emmanuel Aniebonam
ARTICLE
Role of Gratification, Fear of Missing Out (FOMO), and Self-control in Binge Watching Behaviour (BWB)
Ganga Susheel Warriar