Porcelain Publishing / IVC / Volume 2 / Issue 1 / DOI: 10.47297/ppiivc2026020102
ARTICLE

From "Epic Space" to "Ecological Paradise": Audio Visual Language Reconstruction of grassland culture and Tourism Video Based on AIGC Technology

Pei Huang1 Gaohaer Bieerlike1
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1 School of digital media and design arts, Beijing University of Posts and Telecommunications, Beijing 100876, China
Published: 12 March 2026
© 2026 by the Author(s). This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/)
Abstract

The rapid development of artificial intelligence content generation (AIGC) technology is profoundly changing the production mechanism and Aesthetic Logic of cultural and tourism promotional films. In traditional films, grassland is often shaped as an "epic space" carrying the depth of history and cultural identity; However, with the short video becoming the mainstream communication form, the grassland culture and tourism publicity has shown a trend of lightweight, instant and interactive. This study takes the AIGC generated culture and tourism publicity video officially released by the Department of culture and tourism of Inner Mongolia Autonomous Region as the sample, and uses the qualitative text analysis method to systematically investigate the Reconstruction Path of grassland audio-visual language from the three levels of formal structure, symbolic meaning and narrative construction. The study found that AIGC technology promoted the transformation of grassland video from "epic space" to "ecological paradise": in form, it was shown as space-time compression and scene collage, in symbol, it was shown as visual animation and auditory affinity, and in narrative, it turned to modular display and interactive call. This transformation is not a simple technological substitution, but a cultural adjustment under the joint action of technological characteristics, platform logic and communication needs. The research reveals the remodeling mechanism of grassland image in digital communication ecology, and also provides a new perspective for understanding how technology participates in the construction of images of localness.

Keywords
AIGC
Grassland
Culture and Tourism Publicity
Grassland Video
Funding
This paper is supported by the National Social Science Foundation's major art project (24GD06).
References

[1] Haithman, D. (2024, May 10). New tech offers an 'ear to the weird' at AI film festival. https://www.thewrap.com/ai-film-festival-la-2024-runway

[2] Parikh, P. C. (2019). AI Film Aesthetics: A Construction of a New Media Identity for AI Films. Chapman University.

[3] Qi, Q., & Yue, X. N. (2017). An aesthetic analysis of grassland documentaries. Journal of Inner Mongolia Normal University (Philosophy and Social Sciences Edition), 46(2), 156–159.

[4] Qiu, Y. (2022). The image expression of film space in grassland-themed movies. Journal of Hulunbuir University, 30(6), 74–78.

[5] Zhou, K., & Wang, R. Z. (2025). The lens art interpretation of Northern Frontier cultural elements in "The End of the Sea is a Prairie". Film Literature, (3), 169–175.

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Intelligent Visuals and Communication, Electronic ISSN: 2978-5499 Print ISSN: 2978-5480, Published by Porcelain Publishing