Porcelain Publishing / IVC / Volume 1 / Issue 1 / DOI: 10.47297/ppiivc2025010108
ARTICLE

The Current Landscape, Challenges, and Optimized Pathways of AI Video Generation Model

Luyuan Zhang1 Jiayi Li2
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1 School of Journalism and Communication, South China University of Technology, Guangzhou 510006, China
2 School of Journalism and Communication, The Chinese University of Hong Kong, Hongkong 999077, China
© Invalid date by the Author(s). This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/)
Abstract

The AI video generation model, an emerging paradigm following professional generated content model and user-generated content (UGC) models, has entered a phase of rapid development. Advancements in large AI models have further accelerated this trend. AI has now permeated all stages of video production, providing comprehensive support for key processes including screenwriting, voice synthesis, visual effects, and editing. This not only enhances production efficiency and diversifies content formats but also significantly reduces costs. While demonstrating substantial advantages, AI video production still faces challenges such as insufficient technological maturity, variable content quality, and ongoing ethical debates. To maximize its benefits, continuous improvements are needed in algorithm transparency, emotional interactivity, human-AI collaboration mechanisms, and relevant legal frameworks.

Keywords
Artificial Intelligence
Video Production
Technology Empowerment
Human-AI Collaboration
Media Ethics
Funding
National Social Science Fund Project (24CC201)
References

[1] Wu X. L. (2024). The visual communication mode and risk regulation of generative AI works. Radio & TV Journal, 17 (4), 157-160.
[2] Zhang S., & Shen Y. (2024). Sora: Mirror evolution and cognitive transformation of media ecology. Editorial Friend, 44(4), 1-8.
[3] Cheng X. (2024). The governance path of algorithm black box in super artificial intelligence platform under the wave of AIGC. In Shanghai Law Society (Ed.), "Emerging Rights" collection 2023 (Volume 2): Research collection on emerging rights (pp. 9). Beijing: Social Sciences Academic Press.
[4] Chen W., & Sun Z. (2024). Returning to the dimension of mirror: The technical logic of Sora and the iteration of media ecology under the wave of generative AI. Journalism Lover, 39(4), 1-10.

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Intelligent Visuals and Communication, Electronic ISSN: 2978-5499 Print ISSN: 2978-5480, Published by Porcelain Publishing